During the EU-Startups Summit 2022 in Barcelona, a discussion panel “What is Growth Hacking & How to Master It” was held.
As part of the Economic Accelerator program, the Małopolska Innovation Rocket project is implemented, which is organized in the years 2021-2022 by the Foundation Institute for Eastern Studies.
As part of the project, 3 companies from the Lesser Poland Voivodeship (Versatilex, Medical Simulation Technologies and Score Digital) participate in the EU Startups Summit.
As part of the EU Startup Summit, which is devoted to startups and innovations, there was a presentation: What is Growth Hacking & How to Master It.
During the presentation, Andrew Lee Miller – a marketing expert who works with startups on a daily basis, emphasized that the basis is the right mindset, which will make founders or employees give up learning about their product, how to improve it , but also how to properly define the target group. In all of this, it is worth being a little aggressive, but in a positive sense.
Andrew also emphasized that proper communication is key. It is worth spending the right amount of time to refine a communication strategy that will flawlessly reach the target customer, depending on whether the company operates in the B2B or B2C model.
